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the ego system – a different course for:
- Promoting sponsors directly to each player
- Offering an alternative to traditional sponsor signage and banners on the course
- Managing tournament logistics with real-time leaderboards and course overview
- Tracking real-time leaderboards per device and in the Pro Shop
- Improving pace of play
A major draw for corporate sponsors to any tournament is the opportunity to reach a specific target audience with relevant product branding or messages.
Using the centerpiece of the Ego system, a handheld DGPS device called the Ego Pocket™, each player can receive messages and brand exposure by sponsors throughout the tournament. The player sees these messages, logos and names not only when they travel on the cart from hole to hole, but also as they make each club selection, find each distance and record each shot. In essence, they are exposed every time they use the device. It's a level of marketability that improves penetration tenfold – without adding cost.
Tournament audiences also benefit from this robust system, enjoying real-time leaderboards in the Pro Shop or clubhouse throughout the game. They can follow along with tournament favorites as they progress through each hole. Meanwhile on the course, players are receiving real-time leaderboard updates on their Ego Pocket unit, and making adjustments to their game based on position.
And with the Ego Pocket device's unique Primary Mode, players keep a better pace as they easily find distances with unrivaled accuracy – down to plus-or-minus one yard – and record shots faster.
In short, golf course managers and tournament operators using the Ego system are able to secure more major corporate sponsors by offering true upgrades to their market exposure during the event.